DISCLOSURE: We may earn a commission when you use one of our links to make a purchase.

Privacy and Cookies Policy

Privacy and cookies (especially choc-chip ones) are important! You’re a private person we get that, and we wanna be as transparent as poss.

So here (together with our terms of use) is where you can delve into how we use and protect your data, to provide you with the best possible ethical fashion adventure with Baobab Ave.

Baobab Avenue is a registered company limited by guarantee under number 11394370.

You can contact us any time about the data we collect and hold by emailing hello@baobabave.com.

What data we collect and how we use it

The type and quantity of data we collect and use depends on why you’ve provided it. We’ll only collect, use and handle your personal data:

  • where you’ve consented to this for specified, explicit and legitimate purposes
  • where this is necessary to fulfil legal obligations that apply to us
  • where it’s necessary for our legitimate interests relating to running our daily operations, as long as, in each case, these interests are in line with applicable law and your legal rights and freedoms.


When you visit baobabave.com we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out information, such as the number of visitors to the various parts of the site.

If we want to collect personally identifiable information through our website (to create an account or login), we’ll be upfront about this.

We’ll make it clear when we collect personal information and explain what we intend to do with it.

We’ll collect any questions, queries and feedback you leave. This will include your email address if you send us an email, your IP address, and which web browser (and version) you use if you provide it.

Information on how people use the site, through cookies and page tagging, helps us improve our website and our services. Find out more about our yummy Cookie Policy below.

We may also pass on your personal information to online advertising tools, including Facebook Custom audiences, Google AdWords Match and Google Analytics to carry out ‘re-marketing activities’. These third-party vendors may use cookies to serve these ads based on your previous visits to our website.

We might also obtain your personal data through your use of social media such as Facebook, WhatsApp, Twitter or LinkedIn, depending on your settings or the privacy policies of these social media and messaging services. To change your settings on these services, please refer to their privacy notices, which’ll explain how to do this.


We use a third-party provider, Mailchimp, to deliver our e-newsletters. We collect statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our e-newsletter. For more information, please see Mailchimp’s privacy notice.

Cookies policy

Cookies are small text files that are downloaded to your computer or mobile phone when you first visit a website. The next time you visit the website, it remembers your preferences.

Baobab Avenue uses cookies to store your IP address, which is the network address of your computer. We don’t use cookies to collect personally identifiable information such as your name or email address.

Why Baobab Avenue uses cookies

We use cookies for:

  • optimising our website - Google Analytics cookies track how often you visit the website and which pages you look at. We use this data to learn what works best for users so we can improve the website
  • social media sharing - so you can share content from our site on social networks
  • measuring the effectiveness of our advertising and understanding the actions people take on our website. Cookies ensure we present relevant Baobab Avenue adverts to users.

How to avoid cookies on your computer

You can stop some or all cookies working on your web browser. Each browser works differently:

For more details, visit the All About Cookies website.