The smart way to find ethical fashion.

ethical sustainable mens polo shirts

Smart Polo Shirts

Up your casual dressing style with these smart and sustainable polo shirts.
mens ethical sustainable activewear

Activewear for Men

Sustainable shorts, tops and leggings for yoga, running and working up a sweat!
sustainable jumpers for spring 2021

Jumpers you'll want to show off

It's time to shrug off those coats and show off those sustainable jumpers.
mens sustainable plain organic cotton long sleeve tee in denim blue

Long sleeve tees for men

These ethically made tees are perfect while that spring chill lingers.

New In for Men

Great news, the ethical and sustainable fashion industry is booming as more and people say “I quit fast fashion” and go in search of brands that put people and the planet ahead of profits. We’re adding new ethical and sustainable fashion brands, clothing, shoes, and accessories every week, so make sure that you check back regularly!

Ethical Fashion Inspiration

Seeking out ideas for your capsule wardrobe? Need to pick up a gift for your best person? Discover the latest in sustainable and ethical fashion and get ready for the slow fashion revolution.

Editors Picks for Men

Looking for your next ethical hoodie? Or perhaps you need a couple of sustainable t-shirts for your wardrobe? We bring you our fav fashion from UK based ethical and sustainable fashion brands so you can look good and make a difference to the world.

Why choose ethical fashion

You care about the people that make the clothes that you love.
You need to do your bit for the planet for the generations to come.
You want to wear quality clothes that make you feel good.