The True Cost is a groundbreaking documentary film that pulls back the curtain on an untold story and asks us each to consider, who pays the price for our clothing?
This enormous rapacious industry that’s generating so much profit for a handful of people, why is it that it is unable to support millions of their workers properly and guarantee their safety? We’re talking about essential human rights, why are they unable to guarantee that while generating these enormous profits? Is it because it doesn’t work properly? Lucy Seagal, jounalist/broadcaster
This was the movie angered, upset, and moved us so much that it become the catalyst for us to create Baobab Avenue.
It's a story about clothing. It's about the clothes we wear, the people who make those clothes and the impact it's having on our world.
Filmed in countries all over the world, from the brightest runways to the darkest slums featuring interviews with the world’s leading influencers including Stella McCartney, Livia Firth, Vandana Shiva and many more.
This unprecedented project invites us all on an eye opening journey around the world and into the lives of the many people and places behind our clothes.