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Reasons to choose ethical fashion

The fashion industry is fundamentally broken in so many ways and is causing untold damage to the planet and the people that make our clothes.


The reasons for choosing ethical and sustainable fashion are numerous and everyone will have ones that resonate with their own values.

We’re here to help you add to those reasons or simply to encourage you to take that first step to committing to buying better.

choose ethical fashion living wage

Everyone deserves a living wage

The brutal reality is that the people who make our clothes live in poverty.
choose ethical fashion because water is a precious resource

Fashion is a thirsty business

A staggering amount of water is consumed to make our clothes.
choose ethical fashion to say no to overproduction

The fashion industry produces way more than it can sell

Fast fashion's over production exacerbates an already broken model.
choose ethical because no one should risk their life making fashion

Making fashion is dangerous work

Cheap fashion means garment industry workers put their health and lives at risk - daily.