The smart way to find ethical fashion.


Cool collections of most-excellent ethical fashion at your fingertips

Baobab Ave and some style-savvy sustainable fashion fans have curated these rip-roaring, ethical collections just for you!

Get smart with polo shirts

Up your casual dressing style with these smart and sustainable polo shirts.

Long sleeve dresses for spring

Sustainable dresses, perfect for these cooler spring days.

Jumpers you'll want to show off

It's time to shrug off those coats and show off those jumpers.

Spring into some fab nightwear

Cute, comfy and breathable pjs, made from sustainable materials - perfect for warmer nights.

Long sleeve tees

These ethically made tees are perfect while that spring chill lingers.

Skirt + Jumper Combo

The max/midi skirt and jumper combo is all the rage at the moment and perfect for this time of year. Here's our picks to pull off the look.

Casual Trousers for Men

Is it time to ditch those sweatpants and get into something a tad smarter? Check out our casual trousers.

New in from People Tree this spring

Skirts, dresses, tops, trousers and jumpsuits from People Tree, a pioneering ethical and fair trade producer of women's fashion.

Sustainable men's socks for all tastes

Plain, striped, dotted, fun or serious socks in a huge variety of designs. Made with sustainable bamboo, organic cotton, wool and recycled materials.

Are you a dog or cat person?

Lovers of our furry best friends we've got you covered with our printed tees for dog and cat lovers.

Sustainable sweatshirts for men

A huge range of ethically made sweatshirts for you to explore.

Striped tops are always in fashion

These sustainable tops can elevate your outfit with fun and elegant stripes.

Perfect ethical valentines gifts for men

Looking to spoil the man in your life? Inspiring wallets, sunglasses, underwear, jumpers and more!

Perfect ethical valentines gifts for women

Say "I love you" with beautiful ethical and sustainable fashion.

Casual and chic sweatshirts

Nail the casual athletic or chic sophisticated look with these sustainable and ethical sweatshirts.

Coats and Jackets

Ethically and sustainably made jackets, coats, parkas, and bombers for winter, spring, and summer.

Sweet Sweatpants on Sale

Organic cotton, bamboo, and tencel sweatpants at great prices.

What vegans wear

It's never been easier to live vegan style from head to toe.

Gifts under £25 for men

A selection of gifts for no more than £25 that put planet first.

Sustainable Christmas gifts for £25 or less

Give her something sustainable, that lasts longer than just Christmas day.

3 for £25 on Komodo face masks

Reusable, washable face masks made from waste fabric.

Cosy, sustainable beanies

Cosy beanies created from sustainable organic cotton, wool and recycled materials.


With joggers, hoodies and sweatshirts in the softest sustainable fabrics.

Casual Jackets

Cropped, biker and bomber jackets to get you through autumn and layer up for winter - all made from sustainable materials

Statement earrings

Give your outfit a lift with some statement earrings!

Put some colour in your step

Colourful and printed shoes and sandals for men - inject some cool into your wardrobe.

Sustainable Linen for Summer

Keep your cool in super sustainable linen dresses, trousers, tops, jumpsuits and playsuits this summer.

Cute Summer Tees

Inject a bit of fun into your wardrobe with these cute summer tees.

Best ethical tops to bring colour to your Zoom meetings

Hands up who’s spending way too much time on Zoom at the moment?! (and Microsoft Teams, Skype…) Dress up, dress down, dress for hot weather, dress for a cool house, we’ve got you covered.

Simply Simple Dresses

A must for any capsule wardrobe, the simple classic dress. Maximum versatility with superior style.

Effortless Style with Jumpsuits

Nail effortless style with these fab jumpsuits. Comfort meets style.

Best ethical and sustainable fathers day gifts

Looking for inspiration for that special fella on fathers day this year? We've got you covered from top to bottom with our pick of ethical and sustainable clothes and accessories.

Lenny's fave working from home threads

New to working from home? Lenny's got a few years of practice under her ethical belt and is ready to share how to rock it like a pro with comfy sustainable style.

Ceri's dope working from home clobber

New to this working from home lark? Shedding the suit is one thing, but is it ok to hang in PJs? Ceri shares his top bits of kit for rocking the work vibe at home…