G-Star is focused on the innovation of denim. Their super-sustainable jeans are made with the cleanest indigo dyeing process in the world. Not only are their jeans made from 100% organic cotton, they’re also 98% recyclable.
Ethics
Ethical Manufacturing
G-Star are fully transparent about their manufacturing locations and have a comprehensive code of conduct to ensure that their products are made under fair and safe conditions.
Sustainable Materials
Their products are made with organic/sustainably sourced cotton, recycled materials and other innovative materials.
Sustainable Production
They have banned a number of harmful techniques. Working together with suppliers on various innovative dyeing and finishing processes, including ozone and laser treatments, the cleanest indigo technology, sustainable dyestuff like Earthcolors, recycrom that have a reduced social and in specific environmental impact.
Sustainable Packaging
They use FSC certified bags in stores instead of plastic.
Circular Design
Some products are Cradle to Cradle certified.
Social Projects
They have established a charitable foundation to support communities where clothes are manufactured with educational and social entrepreneurship programmes.
Recycled Materials
Some products are made with recycled materials, like recycled polyester.