We created our in house brand to ensure that ethical and sustainable fashion is affordable for everyone. All products are vegan, made with organic cotton or recycled materials with minimal impact to the planet.
Ethics
Ethical Manufacturing
All products are GOTS compliant and the supply chain is SA8000 certified - factories are audited to ensure safe, positive and fair working conditions and pay.
Sustainable Materials
Products are made from certified organic cotton, and every product is designed to be returned when it’s worn out, so new products can be made from the material recovered.
Sustainable Production
Printed products are created in real-time only when ordered so there is no waste. Where fabrics are dyed, the water is recovered, cleaned and recirculated. Renewable energy is used throughout the supply chain. Products are sent from the manufacturers to the UK by boat instead of air freight to help reduce Co2 emissions by 80%.
Sustainable Packaging
Instead of plastic packaging, a rip and splash-proof mailer bag made out of paper is used. Big orders come in cardboard boxes, with paper-based tape.
Circular Design
New products are made from old products, which are designed from the start to be sent back when they are worn out.
Recycled Materials
Recycled materials are used in the creation of some products.
Vegan
All products are vegan. GOTS auditing ensures that products do not contain animal derived ingredients, and have not been tested on animals - this includes the organic cotton and printing technology.
Toxin free dyes
Low-waste digital printing tech and inks that conform to the GOTS/Soil Association organic criteria are used. The inks contain no animal derived products and are not tested on animals.